Exploring Users’ Intentions for Using Mobile payment Applications, Based on Unified Theory of Acceptance and Use of Technology Theory

DOI: https://doi.org/10.24086/cuejhss.v7n1y2023.pp148-153
Keywords: Mobile Payment, Behavioral Intention, Trust, UTAUT

Abstract

The objective of this study is to assess the behavioral intention (BI) of users to use Mobile-Payment based on their behavior. The study used the convenience sampling technique to collect the data from users. 198 questionnaires were analyzed by Smart-PLS 3 to assess the proposed model. The results showed that performance expectancy, facilitating conditions, Social influence, and Trust has a positive and significant impact on BI to use of Mobile Payment. in contrast, the Effort expectancy has an insignificant impact on BI to use M-payment. This study could provide insights that can be valuable for businesses and developers in designing and promoting mobile payment applications that cater to users' preferences and needs.

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Author Biographies

Alaa S. Jameel, Department of Public Administration, Cihan University-Erbil, Kurdistan Region, Iraq

Alaa Salam Jameel is a lecturer in the Department of Public Administration at Cihan University- Erbil, Iraq. He received his Master’s Degree in Business Administration From Infrastructure University Kuala Lumpur (IUKL), Malaysia. he obtained his Ph.D. in Business Administration from Universiti Tun Hussein Onn Malaysia (UTHM), Malaysia. His research interests include Organizational justice, Leadership, Job Satisfaction, Organizational Commitment, and knowledge sharing.

Sameer S. Hamdi, Department of Public Administration, Cihan University-Erbil, Kurdistan Region, Iraq

Sameer S. Hamdi is the Head of the Department Public Administration at Cihan University-Erbil, Kurdistan Region, Iraq. His research interests are: leadership, Buseniss Administration, and Public Finance.

Mohammed A. Karem, Department of Public Administration, Cihan University-Erbil, Kurdistan Region, Iraq

Mohammed A. Karem is an assistant lecturer at the Department of Public Administration, Cihan University-Erbil, Kurdistan Region, Iraq. His research interests are Business and Marketing.

Ahmed S. Alheety, Department of Business Administration, Arts, Sciences and Technology University, Beirut, Lebanon

Ahmed S. Alheety is a student at the Department of Business Administration, Arts, Sciences and Technology University, Beirut, Lebanon. His research interests are: Business, Marketing, and Human Resource Management.

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Published
2023-06-30
How to Cite
Jameel, A., Hamdi, S., Karem, M., & Alheety, A. (2023). Exploring Users’ Intentions for Using Mobile payment Applications, Based on Unified Theory of Acceptance and Use of Technology Theory. Cihan University-Erbil Journal of Humanities and Social Sciences, 7(1), 148-153. https://doi.org/10.24086/cuejhss.v7n1y2023.pp148-153
Issue
Vol 7 No 1 (2023)
Section
Articles

Copyright (c) 2023 Alaa S. Jameel, Sameer S. Hamdi, Mohammed A. Karem, Ahmed S. Alheety

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