Knowledge Sharing among Academic Staff in the Higher Education Institution
DOI:
https://doi.org/10.24086/cuejhss.v5n1y2021.pp67-74Keywords:
Knowledge Sharing, Subjective norms, Attitude, Theory of planned behavior, Theory of reasoned actionAbstract
Organizational success relies heavily on knowledge sharing. Having a knowledge-sharing philosophy within an organization has a significant impact on its success because it stimulates staff's desire to address the organization's challenges and concerns. This study aims to examine the effect of attitude, Subjective norm, and perceived behavioral control on knowledge sharing among academic staff—the study conducted among academic staff at three private universities located in Erbil. The data were collected by questionnaires method, 163 valid questionnaires analyzed by Structural Equation Modelling SEM, Analysis of Moment Structure (AMOS) after ensuring validity and reliability. The results showed a positive and significant impact of attitude, Subjective norm, and perceived behavioral control on knowledge sharing among academic staff. As well, perceived behavioral control had a major impact on knowledge sharing followed by Subjective norm. The university should support academics and establish innovative climates and norms to develop positive attitudes in the organization to enable university staff to share their knowledge.
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