The Role of Mass Media in Development Political Awareness

An Analytical Descriptive Study

Authors

DOI:

https://doi.org/10.24086/cuejhss.v8n2y2024.pp142-151

Keywords:

Role, Mass Media, Development, Awareness, Political Awareness

Abstract

This study underscores the pivotal role of media in steering public focus and opinion toward salient political issues and occurrences, which significantly influence their daily lives. This study aims to explore the impact of mass media on enhancing the political consciousness and participatory engagement of the public. Additionally, it investigates the various methodologies and platforms employed in the dissemination of political content, aiming to clarify their effectiveness in shaping public perception and understanding. A further objective encompasses a comprehensive examination of the responsibilities and contributions of mass media in fostering an environment conducive to increased awareness and active political involvement among citizens. Identifying the methodologies and key indicators for measuring the increase of political awareness within the populace also constitutes a central aim of this inquiry.

This study, employing a descriptive analytical approach, reveals that mass media—encompassing new media, social media, television, newspapers, and radio—significantly influences the political awareness of individuals within society, manifesting in diverse extents of development. It has been observed that the populace has gained an understanding of the political process and recognized the significance of their involvement in electoral and political decision-making. Furthermore, mass media has played a pivotal role in fostering political engagement among community members, in addition to overseeing governmental and institutional actions to uphold transparency, fairness, and equality. The media's exposure of corrupt practices or the improper use of administrative authority facilitates legal scrutiny and the implementation of policies advocating for equality within society, thereby leading to the achievement of widespread justice under the law.

 

Key words: Role, Mass Media, Development, Awareness, Political Awareness

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Author Biographies

Hemin A. Jalal, Department of Media, Cihan University-Erbil, Kurdistan Region, Iraq

Hemin A. Jalal is an Assistant Lecture at the Department of Media, Cihan University-Erbil, Kurdistan Region, Iraq. His research interests are Media sociology and Journalism.

Hunar M. Hussein, Department of Translation, College of Arts and Letters, Cihan University-Erbil, Iraq

Hunar M. Hussein is a lecturer at the Department of Translation, College of Arts and Letters, Cihan University – Erbil, Iraq. Hisresearch interest is Kurdish Language.

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Published

2024-10-01

How to Cite

Jalal, H. A., & Hussein, H. M. (2024). The Role of Mass Media in Development Political Awareness: An Analytical Descriptive Study. Cihan University-Erbil Journal of Humanities and Social Sciences, 8(2), 142–151. https://doi.org/10.24086/cuejhss.v8n2y2024.pp142-151

Issue

Vol. 8 No. 2 (2024)

Section

Articles

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