Black Public Relations and its Negative Implementation
Public relations ware based on the exchange of opinions and analysis a public opinion through two directions, The first is the communication issued by the institution or the individual to the society, which is based on informing them about the institution or the individual of the different products in a sincere and honest manner and through the means of communication, the second direction is when public relations transfer the views of society about the institution or individuals and their activities in a scientific manner and lead to the achievement of corrective action for the course of the work of the institution or individual. But there is another direction in public relations we can call it third direction or call it black or negative public relations and It is the process of deliberately spreading negative information about someone or about an issue beyond the description of the true public picture of the person or issue On the management of reputation, this trend has a number of techniques used and has the pros and cons we will address in this research
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