Managing Logistics Activities for Improving Business Performance

Keywords: Customer, Distribution, Logistics, Performance, Warehouse


This paper examines the relationships between three logistics activities: customer service, warehouse management, and distribution activity on business performance. The research adopts a quantitative research approach. A survey was utilized to assess managing logistics activities and business performance and evaluate the created research hypotheses. The author tests the hypotheses with a sample in Nawras Company in Erbil with SmartPLS version 4.0 to evaluate and process the data. The results show that the three logistics activities positively related to business performance. The research guides logistics managers in understanding how logistics activities enhance business performance. This research is one of the scholarly works to uncover the logistics activities performed by the company rather than outsourcing logistics activities for enhancing business performance in the Kurdistan region of Iraq.


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Author Biography

Raad A. Shareef, Department of Business Administration, Cihan University-Erbil, Kurdistan Region, Iraq

Raad A. Shareef  a lecturer at the Department of Business Administration, Cihan University-Erbil. He hold a phD. in Business Administration from cyprus International University. His research interests are: leadership, HRM, total quality management, logistics, supply chain management, and strategic management. 


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How to Cite
Shareef, R. (2023). Managing Logistics Activities for Improving Business Performance. Cihan University-Erbil Journal of Humanities and Social Sciences, 7(1), 42-49.