Personal Digital Marketing Influence on Successful Marketing Campaign in Today’s Digital Age

Keywords: Personal digital marketing, Branding, content creation, Social media management, Networking, Personal website, Personal development

Abstract

Personal digital marketing is an essential aspect of modern marketing campaigns. It involves using digital channels such as social media, email marketing, and content marketing to create a unique identity and promote it to a target audience. The article aims to examine the influence of personal digital marketing on successful marketing campaign. This study uses a descriptive and quantitative approach to test the effect of independent variables (digital personal marketing elements) on the degree of success in personal marketing campaign. The data were collected by a questionnaire distributed to 300 marketers, owners, and young entrepreneurs. A regression analysis was applied to test the study hypothesis. The results showed that personal marketing elements: branding, content creation, networking, social media management, personal website and personal development, directly affect the degree of success in personal marketing campaign.

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Author Biographies

Aram H. Massoudi, Department of Business Administration, Cihan University-Erbil, Kurdistan Region, Iraq

Aram H. Massoudi is a Lecturer at the Department of Business Administration at Cihan University-Erbil, Kurdistan Region, F.R. Iraq. His research interests are Business Administration, Leadership, and Organizational Behavior.

Hawkar Q. Birdawod, Department of Business Administration, Cihan University-Erbil, Kurdistan Region, Iraq

Hawkar Qasim Birdawod is a Lecturer (Full) with a Ph.D. degree in Statistics/ Image Process, teaching in the Department of Business Administration at Cihan University-Erbil, Kurdistan Region, F.R. Iraq. His research interest includes Statistics and Image Process.

Manaf B. Raewf, Department of Accounting, Cihan University-Erbil, Kurdistan Region, Iraq

Manaf B. Raewf is an assistant lecturer and Head of Department of Accounting, Cihan University-Erbil, Kurdistan Region, Iraq. His research interests are business and marketing.

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Published
2023-06-30
How to Cite
Massoudi, A., Birdawod, H., & Raewf, M. (2023). Personal Digital Marketing Influence on Successful Marketing Campaign in Today’s Digital Age. Cihan University-Erbil Journal of Humanities and Social Sciences, 7(1), 158-165. https://doi.org/10.24086/cuejhss.v7n1y2023.pp158-165
Section
Articles

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